PRSA-NY: The Forbidden Dance? B2B & Social Media - Alison Rooney, Fried Frank

On June 8th, 2010, PRSA-NY held a panel discussion on how to get B2B companies to embrace social media. Part of InternetWeekNY, the panel featured:

1. Bloomberg: Ron Casalotti, Social Media Lead (Twitter: http://www.twitter.com/roncasalotti)

2. Capgemini: Jonathan Blank, Assistant Director of External Communications (blog: http://www.b2bcoffeeshops.com)

3. CB Richard Ellis: Ron Houghtaling, Senior Director for Brand Management

4. Fried, Frank, Harris, Shriver & Jacobson: Alison Rooney, Senior Business Development & Market Technology Advisor,

5. MS&L: Doug Winfield, Vice President, Digital & Social Media

6. SAP Americas: Michael Brenner, Director of Online Marketing and Social Media (Blog: http://www.b2bmarketinginsider.com)

Moderator: David Rosen, Chief of B2B Social Media, Makovsky + Company (Blog: http://b2bformula.com)

http://www.internetweekny.com/events/357

This segment features Alison Rooney of Fried Frank.

Alison is a senior advisor in business development and marketing technology at the law firm Fried Frank and is responsible for setting customer relationship strategy to enhance business development growth.

Alison has a strong background in marketing and business development for law firms and formerly led those functions at Orrick, Herrington & Sutcliffe LLP, and White & Case LLP. Alison is passionate about customer advocacy and welcomes the dialogue that social media is bringing to the business to business customers.

Alison holds an MBA in finance and marketing from Columbia Business School and an A. B. from Smith College in French Literature. Alison is a New Yorker and you can follow her on twitter @bizdevaj.

Category:

People & Blogs

Tags:

• Forbidden
• Dance
• Alison