Zobo: How Does a Start-up Gain Traction? www.ZoboLove.com
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Uploaded by HemisphereBeverages on Sep 25, 2010
http://www.ZoboLove.com
http://www.HemisphereBeverages.com
The Interview with Hemisphere Beverages CEO Kehinde Olajide.
In this video, Kehinde, talks about how his company will gain traction in a crowded beverage market.
His strategy includes:
1: Applying a Blue Ocean Strategy
2: Implementing a Grassroots approach
3: Leveraging Social Media
Zobo (also known as Zoborodo) is fast becoming Nigeria's National Drink! It has been popular in Northern Nigeria for centuries, but has in recent years become prominent across the entire nation.
Zobo is made from the dried petals of the Hibscus flower.
Zobo is always a signature ruby red color, has a refreshing taste, and inviting smell.
Zobo adopts the many health benefits that the Hibiscus provides: * High in anti-oxidants * High in Vitamin C * Has been shown to lower cholesterol in some animals * Has been used for its antibiotic properties * Lowers risk of heart disease * Healthy alternative to empty calorie drinks. * Only 70 calories, and all natural. * No chemicals, no additives, no preservatives. * Kosher certified: Not created in facilities with pork or animals by-products.
Zobo is actually popular in several regions of the world, under different names.
You'll find Zobo called:
Meshta in India...
Bissap in Ghana...
Roselle in Australia...
Luo Shen Hua in China...
Sorrel in the Caribbean...
Flor de Jamaica in Mexico
Hemisphere Beverages is bringing Zobo to the rest of the world. And allowing Nigerians the world over to enjoy the TASTE OF NIGERIA.
Zobo's 21st century flair includes its form and packaging. Recreated in powder form, you can take it anywhere, and prepare it in seconds.
Just mix with your own bottle of water, and presto! * Convenience: Fits in your pocket or purse. Instant refreshment anywhere you have water and a bottle. * Sustainability: Recycle the packaging, hug the earth.
ENJOY ZOBO
http://www.ZoboLove.com
http://www.HemisphereBeverages.com
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