Linky & Dinky Enterprises magical shelf Exposed

Magicshelf Exposed! It is just a bracket, that is it with two bolts and wall anchors. Don't forget about the sticky tape that runes your books. In total all you need is a dollar at the most. I was going to become a member until I now know that they are liars. They have no credibility in my book.

This is the orignal post from museumofhoaxes.com

magicSHELF Mystery Solved
{summary!!!!!}
Status: The magicSHELVES are real
Greg Cason broke down and ordered one of those LinkyDinky magicSHELVES that I posted about last week (I was tempted to do the same), thereby learning the secret of how they work. It turns out it's not a photoshop trick, nor are the books glued to the wall. Actually, they work almost exactly as I theorized. A shelf is anchored into the dry wall, and then the shelf itself is concealed by covering it with a book and gluing the book shut. Greg notes: "It's nothing but an L bracket with some sticky stuff. Cute idea, but not worth ~$18. You should be able buy the parts yourself for about 3 or 4 dollars at any hardware store."
Update: Uncle Url himself (of Linky Dinky) sent me an email in response to the Museum of Hoaxes's ongoing magicSHELF investigation. Here's how it begins:
Alex -- You spilled my beans!
Well, all I've got to say is that I'm glad you concluded the story by allowing that our MagicShelf is, in fact, a "real" product and that it does exactly what it says it does. However... don't think so fast that the parts can be had at any local hardware store for 3 or 4 dollars.
For the full email click here. (It was a bit too long to post in its entirety on the front page.) Well, I hope Uncle Url doesn't harbor any bad feelings towards me for revealing the secret of the magicSHELF. It would kind of suck to get on Linky Dinky's blacklist. (There are many people whose blacklist I would be proud to be on, but I actually like Linky Dinky. They did come up with the Lovenstein Institute, after all.) But what can I say? The mystery of the magicSHELF was too tempting a puzzle not to try and solve. Anyway, I'm sure there are many products that can be constructed by do-it-yourselfers for a fraction of the cost, but since most of us aren't do-it-yourselfers, I doubt the market for the magicSHELF will be threatened by people buying the parts at the hardware store and making their own. Actually, I'm still tempted to buy one, since it would be an interesting conversation piece to have in my office.

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[jade102685]

Lighting and focus are rather important when making any video, especially when you are zooming in on text so that others may read it, then the whole focus thing is really up there.

[blueknight1st]

I made one for free with parts from my grandfathers garage. works exactly the same.

[Razela]

And we now know how it really works. Dum Dum Dummmmm! The best part is that it comes with a picture of Alex!

[DrakCorpInc]

So it's not magic.

What a suprise.