Guest lecture on Social Media and Business Communications by Sanjukta Basu (Part 2)

Date: 20th Sep 2011
Venue:ITS, Mohan Nagar, Ghaziabad
Topic: Social Media and Business Communications

Part 2 - Social Media is about the essence of what you communicate, rather than the tools.

The commonly used term 'Social Media' in the modern business communications consist of both the tools of communication on social media and the essence of such communication.

The various web based tools like website, blogs, social networking sites like Facebook, Twitter, Youtube, Flickr are all tools of social media communication. The essence of the communication lies in being open, social and friendly. When you lose your position of being someone powerful and become part of your audience, be equal to them as one of them, that's when you are doing social communication.

Its a digital extension of the traditional word of mouth communication that we did sitting under the banyan tree, "arre pata hai kya hua"
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This video is a part of a series of academic lectures delivered by Samyukta Media founder Sanjukta Basu on Social Media and Communications at various academic Institutions.

In the current academic session 2011 to 2012 Sanjukta is engaged in delivering regular guest lectures to the 1st year and 2nd year students of Bachelor and Masters of Mass Communications at International Institute of Mass Media, South Ex and New Media students of APJ School of Mass Communications, Dwarka;

As far as we know, these are the first of its kind academic lectures on Social Media and should set the path to design full fledged academic curriculum for this very important means of communication for the students of media, advertising and journalism in India.

For more resources on social media visit www.samyuktamedia.com

Category:

Education

Tags:

• Guest lecture
• Social Media
• Business Communications
• Sanjukta Basu
• word of mouth
• digital communication
• tools of social media
• flickr
• YouTube
• Facebook
• NGO
• SMEs
• communication consultancy