In part 1 of a two part interview, Lee Aase, manager of syndication and social media for the Mayo Clinic talks with Chris Boyer about the origins of the Mayo Clinic's social media marketing efforts. In addition, Lee Aase describes the ease of social media marketing, and the low cost of entry for hospitals to build a strategic social media campaign. In addition, Lee discusses the concerns of branding through social media. For more information, visit http://www.christopherboyer.com
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