TubeMogul YouTube Pre-Roll Partners PlayTime Real-Time Buying Pre-Roll Ads on YouTube Partners

http://www.tubemogul.com/ Tech Advertising News Innovations TubeMogul contacted YouTube Partner SBARTSTV and asked us to get the word out on this. Please share. This is Great for Advertisers and YouTube Partners. TubeMogul PlayTime Real-Time Buying Pre-Roll Ads on YouTube Partners TubeMogul is helping to make it easier for advertisers to buy pre-roll ads on your YouTube content, enabling them to select you specifically from a list of Partners and get a targeted ad live in minutes. * Brands are now several clicks away from advertising with you on YouTube, with tools they want/need (targeting, optimization and measurement) * More advertisers will be be competing for your ad space Today we are proud to report that PlayTime, our brand-focused video advertising platform, now offers targeted, real-time buying of YouTube's in-stream ad inventory.

What this means to clients: you can now buy in-stream video ads on YouTube in real-time selecting specific publishers from a list of thousands of YouTube Partners, including top media companies, new media outlets and hit shows unique to YouTube.

This opens up new possibilities. For targeting, clients can layer audience segments and third-party data, only displaying ads to relevant viewers. To round out their campaigns, clients can also select from over 90% of comScore 1000 sites, setting campaign-wide frequency targets. Our optimization comes built-in, automatically shifting spending to the audiences and placements where an ad is having the biggest impact, such as moving ads to the highest-performing channels on YouTube. Additionally, you have access to our analytics to compare deduplicated engagement and impact metrics by placement, ad and demographic.

To get started, you have several options:
# Our managed service, which does all the heavy lifting for you, guaranteeing brand objectives and giving you custom research and more.
# Our new, self-serve interface, which helps you get sophisticated campaigns live in minutes.

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