Halloween is our favorite time of year at Goodwill! Here in Minnesota, Goodwill was launched in 1919 and now includes 24 stores and services for 15,000 people every year. To remind people that Halloween and Goodwill go together, we're launching an ad campaign developed by The Miller Group in Los Angeles for our affiliate Goodwill-Southern California. Our online, TV and campus ads feature catchy, clever adaptations of the familiar Goodwill logo into the classic characters of the season: Mummy, monster, pirate, pumpkin and more. Watch and enjoy!
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