2003 IDSA Gold Award

Recently, Business Week magazine reviewed the innovative field of industrial design in a worldwide search for the most notable, influential and significant product designs. This year, Priority Designs, a Columbus, Ohio - based company received a Gold Industrial Design Excellence Award (IDEA) for the our contribution to the development of the STX Fuse Lacrosse stick. Designers Paul Kolada, Kevin Vititoe, Eric Fickas, Pat Walker, Aaron Cornaby, Dana Koppes and our protoytping staff were all recognized for their efforts in helping STX with the project. The award is the second Gold IDEA award for Priority Designs in as many years.

Jurors singled out the Fuse for it's use of ground breaking overmolding technology. The stick features the first-ever fusion of nylon and a rebound deadening elastomer. The rubber sidewalls improve control of the ball within the pocket of the head by reducing "rattle and spin".

Priority Designs participation in the project included brainstorm ideation sketching, material research and development, working prototypes, 50 final presentation sales prototypes,Pro-Engineer 3D CAD documentation, computer modeled finite element analysis and overseas vendor support.

To see our design team in action, click the link to watch the 45 sec. video clip of the design process used for STX. It's titled "The Response" and It's a riot!

Category:

Sports

Tags:

• STX
• lacrosse
• head
• industrial
• design
• IDSA
• gold
• award
• awards
• 2002
• Priority
• Designs
• Columbus
• Ohio