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Crisis communications: The emergence of stakeholder media

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Uploaded by on Jun 24, 2008

When Le Monde exclaimed in a front-page headline: "Danone prepares to shed 3,000

jobs in Europe, including 1,700 in France", on January 10, 2001, Danone -- France's
Mark Hunter
Mark Hunter

national 'champion' and one of Europe's biggest food and beverage firms -- faced a major crisis. The announcement led to public and political protests, and a massive boycott of Danone's products.

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