Shot at the Word-of-Mouth Marketing Association's WOMBAT conference, Jan. 2006.
Pete Blackshaw of Neilsen BuzzMetrics (formerly Intelliseek) is the guy who coined the phrase CGM, or Consumer Generated Media. Here he talks about CGM, and CGM2, and where it's all going.
It's actually Nielsen, not Neilsen. FYI
ljuconn2008 1 year ago