As the landscape of public funding changes and the purse strings pass on to new organisations, just where can Producers find their funding from and secure commissions for the future? Alex Usborne (Picture Palace North and 104 Films) is an experienced producer, with a catalogue of award winning feature films and documentaries under his belt including cult hits 'The Acid House' and 'Tales from A Hard City'. More recently, Alex has emerged as a filmmaker and education specialist with an agenda for social change, running the highly successful scheme for disabled filmmakers, 'Magic Hour'. Alex uses the trajectory of his career so far to illustrate mechanisms for adapting to change and developing your business acumen. Topics include; the importance of long term strategic planning, finding your niche, attracting finance and using clever marketing to generate your publicity.
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