Uploaded by restaurantsbyrio on Apr 8, 2010
Restaurant Marketing and Social Media 101 (714) 335-3252
RestaurantsByRio. There is a 2 minute intro to internet marketing and social media then I show you how Google search results work by typing in common keyword phrases used by restaurants. Commentary over video.
http://www.restaurantsbyrio.com/marketing
Internet content design and implementation for the
restaurant industry.
WHAT WE DO: Looking for new restaurant marketing ideas? Restaurantsbyrio creates blogs, articles, satellite web sites, food and restaurant photography, restaurant marketing videos, web sites, web site tracking stats and social media profiles for restaurants that don't want to commit their resources or management to the extensive amount of time it takes to research and learn how to properly use it.
WHY WE DO IT: Ask yourself this very important question: Does your restaurant's web site show up on page one of Google for most of the keyword phrases that describe your restaurant? Example: "Best Italian restaurant in Los Angeles." Or, "great seafood restaurant in Hollywood." If not, then your competition is taking those hundreds of online searchers away from you, and turning them into THEIR paying customers. Sure, your restaurant has better food and better service then your competitor down the street but if those online "restaurant searchers" can't find your web site, then how will they ever know? Internet Marketing Video
Quality digital content, distributed correctly, is the least expensive and most powerful maketing tool you have in today's market. It attracts customers, creates a lasting online footprint, improves search results and builds strong brands and relationships with your customers. If you are not aware that most people search online for restaurants these days, then you are out of touch and need a crash course in online marketing 101; asap! Internet social media/networking has exploded over the last two years and if you're are not capitalizing off it, you are missing out on major opportunities to build and sustain more customers.
Online Social Media and a strong webs site, should be the foundation of your marketing campaign. Its now possible to create quite a presence on the Internet by using up to date search engine optimization and social networking. Search engines, like Google, love *fresh content*, and it also happens to serve your customers and web site visitors well by providing several consistant reasons to come in and experience your great restaurant. It allows those who are already satisfied with your service to receive special offers and it builds credibility with potential new customers. And, if you develop a keyword strategy and incorporate that in your content, you will achieve first page search exposure for your target market via Google, Yahoo, Bing, etc. Putting this together, however, is overwhelming for most business owners and professionals. It typically involves a significant learning curve and major investment in time. Most restaurant managers simply dont want to sit on the computer for hours to learn something new while having a million other tasks and responsibilites. That is where we can help you! We can train you fast and get you set up in moving along in just ONE OR TWO DAYS!
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Turning web traffic into
customers
The best way to build traffic back to your web site, is by creating exciting informative content. As quality content quickly spreads throughout the Internet, it will greatly improve your search rankings, generate lots of inbound links to your site, and enhance your restaurant's online branding. This is what we do at Restaurantsbyrio— and for much less than traditional marketing campaigns.
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