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Dark Knight - Viral Marketing Campaign

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that pla...  
 
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tombomb50 (2 days ago) Show Hide
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that is truly incredible......i heard iron man 2 is doing a version of it now....whoever came up with that idea is truly a marketing genius.....im speechless!! the dark knight should have went down as biggest movie of all time only for recession. such a shame because it truly deserved it
Jokerfan517 (2 weeks ago) Show Hide
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Dude that is so fuckin awesome! :D it proves how much of an impact Joker and that movie had on people before the movie even came out!
shadowprince101 (2 weeks ago) Show Hide
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this brings back memories. that campaign was fucking amazing.
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BiologicalMetacrisis (3 months ago) Show Hide
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What do you mean nice try?
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