Dark Knight - Viral Marketing Campaign

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

• Category

  Entertainment

[Paul Konopko]

I think the marketing strategies used by the dark knight were absolutely brilliant. Giving fans like myself a whole new world to enjoy is a far more effective strategy then just using simple techniques like trailers and billboards and what not. This movie has touched the hearts of millions of joker fans and I believe that is the ultimate accomplishment

[Sonic14651]

WHERE WAS I WHEN THIS HAPPENED??????

[ThisisAliFareedshow]

i mean is that Marketing Cost 100Million Dollars

[Ryan Maton]

considering the movie made over 1 billion dollars worldwide I'd say yes it was worth it.

[niranjan bandopaddhya]

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[CruuushaL]

TDKR never had something like this

[journik]

@Sonic Yes, OK. I'm reuploading the 4 secrets of Going Viral on my Youtube.

[ThisisAliFareedshow]

Question

Is that worth 100million dollars in Marketing??