Sexist Coffee Ad (ca. 1960s)

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I believe the first ten seconds of this ad are quite possibly one my favorite moments of vintage footage ever. Harvey and his wife's breakfast bliss is shattered when he inexplicably rips into her coffee making ability, makes a veiled threat that he's going to start looking for other women, and then, in one of history's great passive-aggressive turns, declares "Well, see you later" and exits dramatically stage left.

Of course this outburst is entirely the fault of the wife's poor culinary skills, but once her non-fazed friend turns her on to instant coffee (as opposed to, say, some counseling) the only rift in their otherwise rock-solid union is closed and the loving couple enjoy a romantic evening in their now completely dark living room.

Of course we all know it's only a matter of minutes until Harvey blows up at another trivial matter, but it doesn't matter by then. Folgers has made it's point: If you don't buy their coffee, your husband will start sleeping around at the office. An axiom that remains true today.

• Category

  Film & Animation

[FlyUnicornsFly]

"Patriarchal"? Are you SERIOUS with that bullsh*t? Men "creating that way to live" was a great big conspiracy too, right?

In America, you "modern women" have killed 50 million babies since Roe v. Wade, you've stolen Affirmative Action from groups who deserved & needed it more & you've demonstrated an inability to preserve the good while eliminating the bad in the pre-baby boomer way of doing things.

Statements like your comment seem MORE ridiculous than clips like this from 50-60 years ago!

[Randolph Mantooth]

So them sexist racists guys were real dicks for saving your stupide mouthy ass from Hitler and that Japanese fuckface right. Them guys and them times all suck shit right? Femists got us to walk on the fuckin moon to right? Looks to me like half the dudes in here pwn ur fuckin ass not cuz womens is property but cuz ur to fuckin stupid to wipe ur own ass.

[Chloe Coleman]

Saying this isnt sexist because you have to deal with it now, yeah sure men might have to pay for the dates now, but society is still kinda sexist, you get to sleep around unjudged, you arent normally expected to cook, or clean. Anti male commercials werent considered sexist because we havent really been through a period of male oppression, so its a little over looked

[Chloe Coleman]

Why are you guys saying thi s

[KnightsofEmerald]

Randolph mantooth

haha

Obvious Troll is Obvious

[Camstr321]

Is that what they're calling it nowadays?

[RadioheadAndWeenFan]

Actually he is right on with that estimation. There has been about 50 million abortions since it became legal in the US alone! And most feminists are extremely pro choice which is ridiculous. What does rape and sex trafficking have to do with what hes talking about? I care about that too but it definitely doesn't make me a feminist, just makes me a rational person with sympathy. Are you talking about me being the one complaining old family values are gone? I'm not a baby boomer I'm 15 AND female

[RadioheadAndWeenFan]

This isint sexist in general though... Her job is to prepare meals and take care of the house where is his job is to make money to buy those meals and keep that house... It's not sexism they both have a place in the relationship and I'm sure she'd be angry with him if he didn't get a promotion he said he was going to or if he lost his job. Man people are too sensitive and politically correct there days.

[RadioheadAndWeenFan]

I agree you should have an option, but if you have children you should try your best to stay home with them until at least middle school. Capitalism is not the cause of the failing American economy causing both parents to work.. In fact a total free market capitalist system under Ron Paul would create a prospering economy. Dont blame problems caused by the government on the free market.

[anUHkins]

I don't understand these comments that are like "it isn't sexist, it was the norm for that era." that's like saying spraying Black People with a water hose isn't racist, "it was the norm for the era". ffs. those were heavily sexist, racist times.

[anUHkins]

the whole point of feminism is that you should have the OPTION to be a housewife, not the OBLIGATION. and now you don't even have much of an option thanks to late capitalism. but you will probably spend several hours trying to tear down feminists instead of looking into any of that, and then blame feminists