Paddle the LA River

When we began working on the Paddle the LA River campaign, we did the basic reconnaissance, namely a Google search. Our initial foray back at the end of July resulted in approximately 63,000 results. Although this is a respectable number, a Google search today would yield over 44,000,000 results.

A successful campaign is measured by the awareness created. Collectively, we have raised the consciousness of the presence of the LA River. This educational opportunity, like the LA River itself, is a gift to the city of Los Angeles.

Category:

Nonprofits & Activism

Tags:

• Paddle the LA River
• ileanainternational
• LA Conservation Corps
• MRCA
• The River Project
• LA River Expeditions
• Urban Semillas
• KTLA
• KCAL
• CNN
• KNBC
• KABC
• New York Times
• LA Times
• Time Magazine
• Associated Press
• National Public Radio