Beverage market intelligence expert Marc Engel presented dramatic results on direct-to-consumer wine shipments to attendees of ShipCompliant's Direct Shipping Seminar and Users Conference June 28, 2011, in Napa, Calif. The data came from the ShipCompliant/Wines & Vines Shipment Model developed jointly by the two companies to measure
the sales performance of U.S. produced wines shipped direct to consumers across the country. The annual update was built on millions of transactions recorded by ShipCompliant and analyzed by Wines & Vines through the Shipment Model.
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