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Expedia Guerilla Marketing

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Uploaded by on Mar 14, 2007

This is a video of Expedia's latest guerilla campaign in which an all-male dance team took over 34th street to perform a "suitcase dance". Perhaps this display was inspired by the rain-dances performed by native american tribes--Is Expedia hoping that profits will rain from the sky? He called Dances-with-Suitcases...Nice execution on the part of the agency but I couldn't help but wonder if the budget would have been better spent on mailing the travel-tag swag to current Expedia customers...

I'm generating buzz--I'm generating buzz!!!

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Travel & Events

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Standard YouTube License

  • likes, 4 dislikes

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All Comments (9)

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  • Great vid! We always hire this company Massivemedia out of NYC for our guerrilla campaigns......great work and really affordable too.

  • Wow! So cute :)

  • was there no music?

  • Lol....how much were those people paid?

  • i dont like it.. its just a bunch of people dancing. barely shows expedia anywhere.

  • NOT BAD!!

  • Pretty Darn Clever! Kudos to expedia for fun marketing!

  • Where is this. New York?

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