Innova Showcase: Pet Food Made Right, So You can Feed Them Right - PetSmart

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Uploaded by on Aug 1, 2011

Your pet deserves food that helps to keep them healthy and active, and for more than 20 years, Innova has worked to improve the lives of pets through better nutrition. Innova is pet food made right, with quality proteins, natural farm fresh ingredients, and never with artificial colors or preservatives. With extensive product testing, Innova strives to provide pets with the best pet food on the market, everything that pets need and nothing they don't.

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Pets & Animals

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  • my pet deserves to be healthy? uhhhh what about the animals Proctor and Gamble tortures and tests on? Proctor and Gamble selling cat and dog food is actually disturbing

  • I have been using Innova for over 2 years and my Pit love it. I do however rotate his food every 6 months or so between Innova and Origen (another great dog food). He loves them both.

  • I really wanted to feed my kitties this food you can look at the ingredients and tell it is nothing but natural good stuff, 1st ingredient is MEAT not by products, or fillers! unfortunateley my kitties just hate it and steer far away mainly because they are just to used to using the "Other" type of food (its like feeding your kids junk food or fast food and then trying to serve them veggies!). My kitties like Royal Canin and Science Diet so I am stuck...

  • Proctor & Gamble took them over. Well, that explains the mass market change - it's now being sold in Petsmart. You can guess the shortcuts that'll happen now. I get good results from Royal Canine.

  • I have fed my cats Innova for over 4 months now and they all love it. You have to slowly switch them over or else it will cause belly upset. Since this is a holistic food, it doesn't require a ton of kibble to fill them up. You can't just look at the price tag. If you do, you aren't taking into consideration this bag of food is going to last a long time when feeding per directions.

  • @krazyken1 What do you feed yours? Looking for a good product that doesn't cost a fortune.

  • What is the best dog-food that doesn't cost a fortune? Any suggestions?

  • They should have listed the ingredients as written on the bag so we know what really goes into the product. Just saying it has protein doesn't mean anything to me. I want to know what it is and is it meal or what. Lets be honest, the video is nothing more than an add that doesn't tell us anything.

  • I do not feed my dog Innova anymore, since Proctor $ Gamble took it over.

    They have a reputation for making inferior pet food. Check the reviews.

  • Looks great but what about the meat???

    No word on what they use how good it is??

    It's very very easy to use GOOD vegy's & grains but meats something else altogether.

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