What is a QR code? ABC News Report QR Code vs. Microsoft Tags

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Uploaded by on Apr 21, 2011

For more information on QR Codes and Microsoft Tags please visit: www.QRPath.com

What do people do after they scan your QR Code? Do they keep on viewing your campaign pages or do they exit immediately? Do they share your content? Are you reaching your mobile marketing goals?

Knowing the number of scans may sound impressive but it is not useful until you know how people engage with your content.

Our latest web application addresses these issues. It shows you clearly how people engage with your content. Not only does it analyze QR Code traffic, it also examines other incoming mobile traffic from social networks, search engines, ad networks, SMS and Email. This is useful if you want to compare a QR code campaign versus another form of campaign. For example QR Code campaign versus a SMS campaign.

For more information on QR Codes and Microsoft Tags please visit: www.QRPath.com or call Chris at 303-565-7597

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