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Crowdsourcing Presentation to Penn Club & Wharton Alumni Part 2

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Uploaded by on May 13, 2009

Overview: What do Toyota, Boeing, Google, Merck, and P&G have in common? They all use various forms of open innovation and crowdsourcing to achieve incredible returns on investment and lead their markets. Open innovation is a new term that describes the process of gathering groups of people together and using their spare time and untapped knowledge to create something of value. Leading companies use open innovation not only to outpace their competition, but also render them irrelevant, now you can learn these skills from leaders in the industry and put them to use in your business. Please join us for a presentation and panel discussion with four of the leading personalities in this exciting new business segment:

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