RE3 Documentary

This behind the scenes documentary of a groundbreaking hybrid car interior was created for the Johnson Controls display at the North American International Auto Show. We covered the development of the company's demonstrator vehicle which served as a centerpiece of the display. In a very brief form, we touched upon the challenges the vehicle represented to designers and engineers as they sought to give expression to it's three-part theme of Rethink, Respond, Renew. The project also offered an opportunity to shoot in Germany to document the European input into the demonstrator project.

This video can be seen in it's entirety here: http://www.youtube.com/watch?v=iEMDjUQYWHQ.

Category:

Autos & Vehicles

Tags:

• Concept Car
• re3
• Automotive Concept
• Interior
• Hybrid Battery
• Environment
• Design
• Automotive Design
• Johnson Controls
• Automotive Seat
• Automotive Interior
• Collaboration
• Green Vehicle
• Vehicle Design
• Lightweight
• Sustainability
• sustainable
• Move Communications
• Documentary
• Designers
• Engineers
• Demonstrator vehicle
• NAIAS
• trade show display
• matthew hieber
• hieber