Apple - 1984

1984 is a television commercial launched by Apple Inc. in 1984 to promote the Macintosh personal computer in the United States. Directed by Ridley Scott, the commercial first aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing red shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham.[1] This was followed by an on-screen message and accompanying voice over by actor Edward Grover: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." At the end, the Apple "rainbow bitten apple" logo is shown on a black background.

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  Science & Technology

[lornaxxperry]

the women in that advert is my godmother! she is now called anya rajah and lives in tunbridge wells!

[Piroborian]

Apple in 1984: Saving the Earth from despotism.

Apple in 2010: The soap box for entitled hipsters.

Something went a bit sideways somewhere in between.

[Justin Fencsak]

Out of all the apple ads that i've seen, this one is the best.

[aleksandaram]

Apple are fucking hypocrites!

[link670]

Ironic since Steve Jobs became a sort of Big Brother himself with his restrictive hold on a product we 'owned'

[darkfuse1]

source fed brought me here

[sbobfan8]

hey we were watching that!

[roguevideos5]

Dude, dat girls outfit looks like chells from portal2

[robert sjöberg]

hay we were watching that!

[aleramone23]

Today Apple is the screen not the athlete

[imdavid1983]

the apple logo was come upon when jobs and wozniak said if they couldnt think of a decent name by a certain date they woiuld call it apple( from a commune jobs used to go to in his hippy days by the same name) nand the colours signify trippy acid trips

[kamilmytnik]

Ironic ad.

Fast forward to today, and Apple's keynotes look a lot like this, Steve Jobs even LOOKS like Big Brother. Add the obsessive mindless devotion to the apple brand, and you get the 1984 ad all over again.