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The slowdown will fuel online growth

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Uploaded by on Feb 4, 2009

Keeping up with the consumer part 2 of 3. Matt Brittin, Director of Google UK, talks about how the slowdown is fueling consumer adoption of online.

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  • At point 1.30 how does this reflect in Google Insights?

    It looks like the trend is DOWN rather than up?

    Term: pay off mortgage

    Search: Web Search

    Country: UK

    Jan 2007 - Dec 2008

    Category: Finance and Insurance

    If i widen the category to 'All Categories' it still shows a downward trend.

    Could you help clarify? Thanks

  • Matt, Excellent points. Now, please pass the rose-coloured glasses!

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