Whether you're getting your company started on Facebook or need to overhaul your existing strategy, this is the session to attend! Marcus Nelson (@marcusnelson), Director of Social Media at Salesforce, and Clara Shih, CEO of Hearsay Social, will run through Facebook marketing 101, including why people share, how to develop a content strategy, Facebook advertising, Fan and Branded pages, how EdgeRank affects your postings, how to take advantage of geo-specific posts, and much more. Come learn why 96% of visitors never return to your fan page, and what you can do about it!
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