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Don't Ask Me For a Tagline & Other Branding Myths

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Uploaded by on Mar 3, 2009

Lorraine Kessler from the ad firm, Innis Maggiore, pleads with attendees as the keynote speaker at an Apple Growth Partners seminar... "please, don't ask me for a tagline." She also dispels a few branding myths.

Innis Maggiore is the number one agency in the practice of positioning. For more, visit:
www.innismaggiore.com

Read more from Lorraine at:
www.PositionistView.com

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