Lorraine Kessler from the ad firm, Innis Maggiore, pleads with attendees as the keynote speaker at an Apple Growth Partners seminar... "please, don't ask me for a tagline." She also dispels a few branding myths.
Innis Maggiore is the number one agency in the practice of positioning. For more, visit:
www.innismaggiore.com
Read more from Lorraine at:
www.PositionistView.com
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