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How Hovis returned to TV triumphant

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Uploaded by on Feb 4, 2009

In this show, we take an exclusive look behind the scenes at the making of Hovis £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September 2008. In the brandrepublic.tv studio, Brand Republics Philip Smith talks to Jon Goldstone, marketing director for Hovis and Danny Brooke-Taylor, Creative Director at Hovis agency MCBD, about the importance of the brands TV advertising legacy and the challenge of reinvigorating its brand.

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News & Politics

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