Intellectual Property Rights (IPR) _ Deputy Secretary of Commerce Hightower

Video filming & editing: USEU/Office of Public Affairs, Brussels, Belgium.

Deputy Secretary of Commerce Hightower - Address to the AMCHAM-EU in Brussels, March 26, 2010.

Clip Transcript:
"Our International Trade Administration, which is represented by our commercial service people here in both the bilateral embassy activity and at the EU, is heading an energy efficiency initiative to coordinate state and federal incentives for energy efficiency and promote the adoption and deployment of energy efficient technologies and services.
If you step back sometimes, many people see that the U.S. and the EU are competitors in these fields, but in reality we can do much more together to make our companies more competitive and innovative, and again, to get the leverage off of that longstanding, successful alliance that I alluded to earlier.
From our perspective, the technologies cannot succeed, either practically or economically, unless we have open markets, unless we protect intellectual property and avoid unnecessarily disrupting trade and investment.
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The IP (Intellectual Property) part is important because no one is going to make that investment if theres no downstream opportunity or assurance that what is created can be protected in order to protect that investment and to fuel user investment. So were looking at a lot of those areas, not only on our side, but certainly with the TEC and through the Transatlantic Business Dialogue to figure out whether its on the innovation or the IP or standards and procedures, how we put all of that together and again, get the leverage off of our respective areas.
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The EU and the U.S. again are natural allies in these areas. We both believe in the importance of commercializing and deploying emerging technologies. We respect intellectual property rights as an incentive for innovation, and we believe in the need to have a level playing field born of an open, competitive market philosophy.
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So the question is, how do we leverage that experience and do it more effectively, and in a way that allows us to generate jobs and improve the quality of the life of our citizens? It is for this reason that the Department of Commerce and the European Commission are intent on substantially reinvigorating our collaboration on innovation.
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As we develop an Innovation Action Partnership, in fact we changed the name from Innovation Dialogue to Innovation Action Partnership, and I underline action because the presumption is that if you use that word something will get done. Its not going to just be talking about what were going to do, its going to do what we talked about.
Were going to continue to work closely with the U.S. and EU Intellectual Property Rights Working Group, the High Level Regulatory Cooperation Forum, and the U.S. Energy Council to bring all of this together for our mutual benefit."

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