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APDF Exchange-Responsibility of Design

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Uploaded by on Jul 21, 2010

APDF: At the 2010 APDF Exchange in New York City, APDF (Association of Professional Design Firms) assembled a panel of design industry leaders, moderated by Linda Tischler of Fast Company, to discuss the challenges facing our profession. This video segment asks the question: Does design have a higher purpose? Can we "turn spinach into candy?"!!

This is just a small snippet of the APDF discussions we undertake as we support our members as THE business resource for design firm leaders. Learn more at: www.apdf.org

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