I2E Club - Interview with Mark Hutchison, UNL-Food Processing Center

Mark Hutchison, Senior Manager of the University of Nebraska -- Lincoln Food Processing Center, knows from years of experience that when it comes to marketing your business, keep it simple.

In this video, Mark explains how entrepreneurs can get around obstacles -- consumers with increasingly busy lives, more demands on their time, and short attention spans -- and successfully and effectively market to potential clients.

Mark explains, "How can you, as a business owner, do that? Make my life easier, simpler. Tell me what I care about—which is two simple things when it comes to your business. What do I get out of it? How do I know you can deliver on your promise? Answer these two questions and you will be well on your way to maximizing your marketing dollars and increasing your sales.

Mark was the guest speaker at the I2E Club meeting on September 14, 2010, in Nebraska City, Nebraska.




Find out more about the UNL Food Processing Center online: http://www.fpc.unl.edu

I2E Meetings are held the second Tuesday of each month at the UNL Kimmel Education and Research Center, 5985 G Road, Nebraska City, NE. The Club is a collaborative effort of the Southeast Nebraska Partners for Progress and has been made possible by funding from a Building Entrepreneurial Communities Act (BECA) grant. There is a $10 per session fee or participants may choose to join the club and pay a small annual membership fee.

For more information about the I2E Club or any of its programming, contact Dr. Connie Reimers-Hild at the UNL Kimmel Education and Research Center at 402-873-3166 or creimers2@unl.edu. You can also learn more about I2E, including access to past video presentations and meeting materials, online by visiting i2eclub.org. Become a fan of I2E on Facebook! Log into Facebook and simply search I2E Club.

Category:

Education

Tags:

• I2E club
• Mark Hutchison
• UNL Food Processing Center
• simple marketing
• marketing your business
• starting a business
• food research
• food marketing
• Connie Reimers-Hild