Claro Jamaica responds to Digicel ADS with Controversial AD with Children.

Claro Jamaica responds to Digicel ADS with Controversial AD targeting Children.

Category:

News & Politics

Tags:

• Claro
• Jamaica
• Digicel
• Lime
• Cable
• and
• Wireless
• Cellphone
• Mobile
• Sony
• Nokia
• Blackberry
• IPHONE

[jamdude86]

I was wondering the same thing. I dont see any kids being exploited. I am sure if it was there kids they would not be saying that. Some people are just jealous that is all. Everyone knows that using kids is a market and commercial strategy. There are kids in primary and prep schools with cell phones. What is wrong if the commercial is targeting kids and teen? The world we are in is very digital and technical with technological advancements. Ape and Cave days have long been gone. Run wid it !!!

[tremraschelle]

people u all need to understand marketing and target audience, the add has nothing to do with children using cell phones and talking late at night, the song is catchy, everybody is singing it , secondly this is not the first that children have been used in an advertisements, are all children exploited then?

[leonandsami]

Four pplz have digicel phones =P

[brightstarplay]

there is no exploitation going on here. they used what people will gravitate towards . i am sure if they had used some tough grown back adults, people would have taken a second look at it.

[alenny1467]

@SoYahYah

[jovan1283]

Hey there this ad is the best I have seen in a longtime from JA. Keep up the good work and to all who talking bout exploitation of kids tell them they need to live in the US and Canada because kids dominate all the big company ad Chrysler, GM, Food companies, government, airlines. Kudos to you guys and keep doing what you do. I hope Claro will give you guys more work to do for them.

[jjfoote]

Haven't the slightest

[SoYahYah]

Ok not a Jamaican..why is this controversial?

[jjfoote]

Dear All,

Thank you very much for your passionate opinions about the creative. Our team was very proud to have been given the opportunity to work on such an extraordinary piece.

I am very happy to see that many people understood the spirit and direction of the communication.

We wish you all the very best for the holiday season and a prosperous happy and healthy new year.

Looking forward to another exciting year.

Move UP in 2010!

A&M

[shari3333]

shut up about exploitation. Child actors are not exploited, and look at that ad for Evian with the babies...is that exploitation too? They are telling their parents to get a claro...and with a lot of children taking public trans and walking home etc...they need a phone!! Everyone loves children! This ad is cute! Get a LIFE!!

[bertygirl]

How r the children being exploited? i'm sure there has been ads where digicel used kids, then no one raised the question of kids being exploited!!! its jus because claro kinda breaking their hegemony in telecommunications, what they should do is invest in utility (light and water) and break jps n nwc's monopoly!!! n arrogant badmind ppl should stop tlk bout how d ppl dem a exploit d pickney dem!!!