Blake Mycoskie Talks About TOMS Eyewear and How Every Stripe Tells a Story

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Uploaded by on Jun 8, 2011

I caught up with TOMS founder and CEO Blake Mycoskie after he revealed the next chapter in the five-year-old company's unique one-for-one business model on Tuesday. In the video, find out how the eyeglasses idea, which had festered in Mycoskie's head since 2007, finally became reality, more on the one-for-one concept, and why there's no TOMS logo on the sunglasses -- only three distinctive stripes.

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  • i love how excited he is about this project. i especially like that he's keeping the one for one logo as opposed to the flag logo. and great video- he's telling us the story without the video seeming like a commercial or something inauthentic.

  • A smile when i see the color... a bit too far. you put on your glasses and forget about the color BUT ALWAYS remember you helped... Cool. God bless this man.

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