WEST TV: FASHION | INTRO TO HELLZ

Upon arriving to the Hellz Penthouse in Downtown LA, i was surprised on their set up. The Hellz office is a three story penthouse, first floor is design studio, second floor is a show room, and third is the bosses office and outdoor patio. As we walked through the door, we were greeted by Lanie and welcomed into their office. We were introduced to their whole crew: Alex, Jino, Michelle, Mink, and Lanies hubby Bam. They took us on a tour of the first floor which is the design section of their penthouse. Fridge stacked goodies, bathroom and we got a close-up of the upcoming Hellz x Rebook collabo.

We then go up to the second floor. This is where they have their meetings with clients and show them up coming seasons. We saw lots of exclusive pieces, from hand bags, skateboards, Vans x Hellz collab, Summer/Spring 10, even saw a peek of Mens line and much much more. Hellz is has some heat coming your way, Ladies need to step their game up! lol

Now we head up to the third floor of the penthouse and its the offices of Lanie and her hubby Bam. This is where lots of research and head designing come from. Lanie has a mini library of books where she does lots of research for her up coming seasons. We got a small peek of what is coming for next year, but were not able to share! hehe This is where they also stock most of their past seasons and their most favorite pieces. Lanie then takes outside to their patio. We see a patch of grass on the cement and where they take their frustrations out!

All in all it was great meeting the owner, Lanie and the crew behind Hellz. Once again thank you for letting THE W3ST get the first peek at your new office!

Category:

Howto & Style

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• hellz
• hellz bellz