Behind the IVANAhelsinki trademark are the Suhonen sisters: Paola, the designer; and Pirjo, the entrepreneur. Pirjo has been labelled a marketing genius for her ability to make the most of innovative ideas and new channels. Pirjo shared her experiences and thoughts on building up a successful trademark at Nordic Look seminar "How to design a seccesful brand?" in Tallinn on 5 May 2011.
Video by Laura Raus, volunteer at Foundation Tallinn 2011
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