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Boosting Lead Generation in a Recession

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Uploaded by on Dec 19, 2008

Need to make better use of your existing prospect lists and CRM software? Veteran IT marketing writer Bob Scheier describes how to create customized collateral that automatically captures information about prospects as they choose what to read. Using modern marketing automation software, their actions and lead scores can be automatically updated in your CRM system. Webcast includes offer of a free trial of this service.

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