It was witnessing the effects of child poverty in Africa that spurred Wayne Donaldson into action. "Unlike many Canadians, children in developing countries simply can't cut back on spending to make ends meet," says Wayne, the vice president of purchasing and marketing at Rexel Canada Electrical Inc. Prompted by the ever-rising price of food and fuel, Wayne felt it was time to make a change. He and a friend decided that, instead of going out for dinner, they'd host dinners at their homes and donate the money they'd save to a charity. This soon snowballed into Hungry for Change, a campaign that provides fun opportunities for people to get together with their friends and families while raising funds for vulnerable children around the world. Last year, electrical companies across Canada joined the challenge by hosting fund-raisers.
To date, the Hungry for Change campaign has raised $540,000 in support of nutrition programs in Canada, Ghana, Uganda, Sierra Leone, Haiti, Bolivia and Ethiopia.
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