During International CTIA WIRELESS 2010, CTIA-The Wireless Association's President & CEO Steve Largent and Telefonica International Chairman Inaki Urdangarin announced the Latin America Common Short Code Initiative.
The Latin America CSC Web sites (http://www.latinshortcodes.com/ or http://www.codigoscortos.com/) serve as a one-stop-shop for businesses that want to connect with the more than 400 million wireless subscribers in Latin America. A centralized CSC registry will be managed by CTIA, and will provide administrative responsibilities related to all facets of securing a short code including application, receipt, assignment and renewal or expiration.
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