Gen Y's Video Habits Uncovered: User Research Personas of Young Adult Online TV and Movie Watchers
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Uploaded by elasticpath on Jun 24, 2011
Elastic Path Consulting: What are the online video habits of 20-somethings? As a follow up to our research study, Monetizing Online Video, our user experience team takes a deeper look into the role online video content plays in Gen Y's lives by constructing personas based on face-to-face interviews with young adults.
www.elasticpath.com/consulting
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