Comcast Spotlight Case Studies: Interactive Television in the Real World - Webcast

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Uploaded by on May 19, 2011

Original Webcast Aired March 23rd, 2011

Speakers:
James Baumann - Senior Vice President, The Ad Council
Robert Klippel - VP, New Products & Operations, Comcast Spotlight
Andrew Ward - Regional VP, Comcast Spotlight
Brad Brown - Comcast Spotlight, Jacksonville FL
Ron Rothberg- Digital Media Manager, Comcast Spotlight

Request for Information (RFI): An interactive prompt or "overlay" on a TV spot that allows viewers to request additional information, accept coupons, enter sweepstakes, or product offers by pressing "select "on their remote controls.

VOD Telescoping (VODT): An interactive prompt or "overlay" on a TV spot that directly links viewers to a branded long form video or On Demand content sponsorship by pressing select on their remote control.

Remind Record: Allows programmers to take advantage of interactive overlay technology to drive viewers to set a reminder or schedule a recording of an upcoming episode or series up to 7 days prior to air.

iTV Snapshot
• Current Reach (All Products: RFI, VODT, and Remind Record): Over 40 markets (Motorola markets) & approximately 13.5M HH
• Expansion Plans: Additional 3.5M Households in Q1 2012 (Cisco markets)
• Campaign Activity: RFI: 520 campaigns, VODT: 40 campaigns, Remind Record: 132 Campaigns
• These campaigns have driven: 675MM Impression & 1.5MM Interactions
• Campaign activity includes use of iTV for internal marketing and promotional campaigns.

View the full webcast to learn more about these advertising solutions and hear about companies that put these technologies to work for them!

For additional information on interactive television solutions that Comcast Spotlight offers, check out: http://www.comcastspotlight.com/advertising-solutions/interactive-technologies

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