FUSE_GH2007_SHORTLIST_ALFA_Money_Escalators
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Uploaded by FUSEGatisMurnieks on Aug 4, 2007
FUSE Guerilla Marketing campaign for the leading shopping centre in Riga, Latvia called "ALFA". Wallets and loyalty cards were attached to the escalators with cheques and 100 Lats bill stickers glued on the handrails to communicate the marketing idea of registering all purchases (cheques going upwards from wallets into the loylaty cards) thus increasing the chance of receiving 10000 Lats (100 bills of 100 Lats going downwards from loyalty cards into the wallets). Floor stickers and text stickers between the cheques and bills were placed to further exlain the proposal.
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