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Generic Drugs: Learn about the Lifecycle from Brand Name Prescriptions to Generics

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Published on Aug 15, 2012

Ever wonder why generic drugs cost $4 at some pharmacies?

Generic drugs are the final stage in a long lifecycle that starts with innovator biopharmaceutical research companies researching and developing brand prescription medicines.

This video highlights the stops & starts, successes & failures that often result in low-cost options for many people. Keep in mind as you watch that only 2 out of 10 drugs approved by the FDA will ever earn revenues that exceed average R&D costs.

Help others understand the story behind the prescription drug lifecycle by sharing this video.

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