Icebreaker International Planking Team

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Uploaded by on May 28, 2011

The Icebreaker Northern Hemisphere Sales and Marketing team converged on Amsterdam this past week for their Spring / Summer 2012 Line Launch. In typical fashion the Sales Meeting was a combination of early morning work meeting and late night Icebreaker scavenger hunts. Frank Spiewack, GM of Emerging Markets for Icebreaker, decided that our Sales Meeting needed a "Active Competition" that challenged each of our physical, mental and creative abilities.

Earlier that week Frank had been reading on the Internet about a new Fad called Planking, also known as "Active Lying." This underground phenomenom started in Australia and is the act of finding unique and public places in which to lie down like a Plank of Wood. (See Wikipedia: http://en.wikipedia.org/wiki/Planking_(fad) ) Frank started us off on Saturday night with a number of inspirational planks and taught us the basics and technique to follow.

As the week progressed, more and more members of the Icebreaker team mastered the technique and then officially formed the Icebreaker International Planking Team (the First of its kind). To show our progress and document our successes our in house photo documentarian, Kent Hawkins, captured this week of planking in the following photo graphic video montage. Look carefully and maybe you will notice some of your local Icebreaker reps "Planking" their way through Amsterdam!

The Icebreaker International Planking Team encourages you too to try planking and sharing your photos with us on our Facebook Page (www.facebook.com/icebreakernz). Post some photos on our Wall of you wearing Icebreaker while planking. Tag the Icebreaker you are wearing in your photos between now and August and one lucky "Planker" will win an Icebreaker planking outfit!

(Always remember: Please plank safely and don't ever put yourself in danager.)

Sincerely,

The Icebreaker International Planking Team

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  • I'm starting a new craze that will be better than planking. It's called "sitting" You take cool pics of yourself sitting places.

  • EVERYBODY'S PLANKING!! ahaha love this song

  • I will out plank anyone bit

    chezz!!!!!!!

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