New La Pietra Commercial

Production for La Pietra's first television commercial in more than five years began in late November showing La Pietra girls doing what they do best: leading, creating, and shining for the camera. The ad campaign highlights La Pietra's vision of "preparing young women for a life of fulfillment," by featuring girls making statements of how a La Pietra education strengthens them for the future. These statements each coordinate with one of the "Five C's," part of La Pietra's commitment to instilling in each student; Confidence, Competence, Curiosity, Creativity and Critical Thinking. The motivation for the commercial came from the Institutional Advancement Office wanting to expose La Pietra's excellence to a larger target audience, potentially raising enrollment and increasing school visibility. The piece showcases current students and was filmed on school grounds. It is intended to inspire families with daughters to seek out the individualized education and extraordinary learning environment that La Pietra offers.

Category:

Education

Tags:

• La
• Pietra
• Hawaii
• School
• for
• Girls
• Commercial