City Buses as Video Billboards

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Uploaded by on Oct 29, 2008

NEW YORK (YouTube.com/AdAge) -- In the latest incursion of video ads into big city life, New York and Chicago are planning to refit hundreds of buses as rolling video billboards. The project is the latest work of Titan Worldwide, the outdoor advertising company that has focused aggressively on the new digital formats that are transforming that business sector. The 12-foot-wide bus-mounted video screens are networked to a central computer and can be programming with a constantly changing schedule of commercials.

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  • Its like the buses and buildings in the movie 'Children of men'

  • Next step: Individual ad targeting of these videos via RFID chips tagged with your personal interests.

    How long before someone sues an ad delivery company like this for causing an accident? A sexy ad for some product distracts another driver on the road who crashes into someone... testament to an engaging ad or testimony for the defense?

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