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Why business has to make life better - values matter. Corporate ethics and corporate social responsibility (CSR). Motivation, leadership, marketing and management impact. Cause-related marketing and winning war for talent. Conference keynote speaker

http://www.globalchange.com Values really matter. People want to make a difference and feel proud of who they work for. Aditya Birla example of corporate responsibility and community involvement....  
 
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Saifkarem (3 months ago) Show Hide
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The real challenge is to balance between what is considered as an "ethical practice" which is highly related to firms'stakeholders, and shareholders, where this category simply represents the "earning" side of the firm. My thought is, whenever firms are employing ethical behaviour towards PROFIT then the action is UNETHICAL
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GYSTCONSULTING (11 months ago) Show Hide
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Patrick, as a business leader myself I'm thrilled to see your emphasis on values and ethics as opposed to strategy and numbers. All power to you and those mature leaders and organisations that choose to listen and implement value-based change.
pjvdixon (1 year ago) Show Hide
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Well I am amazed at how fast it is all changing. I work with up to 4 different multinationals each week, and most are re-writing the rules and values of their business because they know that people like YouTube community will punish them if they don't change and actually, althought you may find it hard to believe, those in the corporations also mostly happen to think as you do.
Elfrania (1 year ago) Show Hide
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How I wish what you said is the true value for corporation, but more than often, we hardly see any corporation that is more than willing to put humanity and lives at risks in the pathological pursuit for profit. Prof Joel Bakan wrote a book that turns into an award-winning documentary - the corporation.
Nkatsikanis (1 year ago) Show Hide
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These videos are great entertainment, I learn a lot from them!
pjvdixon (1 year ago) Show Hide
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Also if you click FAVOURITE (red heart) immediately below video, you will help other people find this video and enjoy it too. Thanks. Patrick Dixon

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