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Starbucks Tribal Knowledge

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Uploaded by on Sep 2, 2006

A super cheesy, "Ronco-style" commercial for "TRIBAL KNOWLEDGE: Business Wisdom from the Grounds of Starbucks Corporate Culture" (Kaplan Publishing, 2006). While this commercial is a joke, the book isn't. The author, John Moore, is a former longtime Starbucks marketers and in TRIBAL KNOWLEDGE, he shares insider knowledge on how Starbucks found prosperity from selling a commodity. For more, visit www.TribalKnowledge.biz.

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  • push hard sale on Starbuck case book.  i think it's does not work.

  • For a marketing specialist this is a very poor advertisement. Makes you question the quality of the book.

    Also the voice is very very annoying...

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