A super cheesy, "Ronco-style" commercial for "TRIBAL KNOWLEDGE: Business Wisdom from the Grounds of Starbucks Corporate Culture" (Kaplan Publishing, 2006). While this commercial is a joke, the book isn't. The author, John Moore, is a former longtime Starbucks marketers and in TRIBAL KNOWLEDGE, he shares insider knowledge on how Starbucks found prosperity from selling a commodity. For more, visit www.TribalKnowledge.biz.
push hard sale on Starbuck case book. i think it's does not work.
Kimbar2527 2 years ago
For a marketing specialist this is a very poor advertisement. Makes you question the quality of the book.
Also the voice is very very annoying...
Atur88 4 years ago