How Pacific Sunwear Balances Private Label and Branded Goods

Having the right mix between branded and private label merchandise is important to any retailer's bottom line. Listen to Teresa Nersesyan discuss how Pacific Sunwear went about choosing a software solution that would work for their business and how trust, flexibility and experience played a role in the company's decision. Fred Balboni will also discuss what IBM is hearing when they talk to CEOs about private label development, how to properly manage the mix of branded vs. private label goods, and how to maximize the financial potential private label offers a business.

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Science & Technology

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