Barry Schwartz: The paradox of choice

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

• Category

  News & Politics

[Satyam Twanabasu]

Everything was better when everything was worse!

[Mikkel Boysen]

Kommunisme is an utopi, dosn't mean gettnig closer to it would hurt.

But you will never understand that, because it will take away your choise to buy a pair of jeans and you dont care about everyone getting a pair of jeans.

[garybsg]

I THINK HE WOULD BE HAPPIER IN THE SOVIET UNION -

[Merritt Edge]

Be the ultimate driving machine at a realistic price....then we'll talk BMW

[Reisuke67]

Didn't vinaigrette at all to watch this! :)

[miigleTV]

Give choice to entrepreneurs around the world who are trying to develop their ideas or promote your ideas and startups. Join our global community of innovators at Miigle dot com.

[firecloud77]

What is this "tape player" of which he speaks?

[Ron Liskey]

Goldmine of good ideas. Exposes the big lies in corporate propaganda (marketing) that so dominates 'modern' life.