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Intervista a Emanuele Bonetti - Web Marketing Manager di Best Western Italia

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Uploaded by on Oct 8, 2010

"Nuovo Marketing e reputazione online" - Intervista ad Emanuele Bonetti, Web Marketing Manager di Best Western Italia, sul tema dei social media, dell'e-commerce e sul futuro del web.
L'esigenza di far coesistere strategie diverse a livello di marketing e di advertising ha portato Best Western ad effettuare investimenti di lungo periodo sul web e su About You (http://www.aboutyou.it ). L'obiettivo è fidelizzare i propri clienti, ma anche acquisirne di nuovi per il futuro.

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