43 Characters & Your New Year's Resolution

http://seangallaghers.blogspot.com/ This was a video test, as we pitched an idea for a new year's resolution event for the YouTube homepage. People enter their own resolution, rate others, compile a list for themselves, or send some suggestions to friends. All while 43 Jeep characters spell them out in a live resolution marathon-event. Part of the new campaign, applying the brand's legendary fun and freedom off-road, to whatever it is you do. The technological hurdle, live streaming video. Filling the t-shirts and keeping it fun for hours, while blending that live stream with interactive, dynamic content that people are entering.

Category:

Autos & Vehicles

Tags:

• jeep
• interactive
• digital
• youtube homepage ad
• concept presentation
• new year's resolution
• new
• year
• streaming video
• social
• media
• advertising
• banner
• ad
• i live. i ride. i am.
• wrangler